Tired of investing hundreds of dollars in marketing and ad campaigns with no results?
Would you like to get traffic to your site without spending even a penny on paid advertisements?
Well, now it’s possible – all you need is an effective inbound marketing sales funnel.
As a marketer, you might be familiar with the term “marketing sales funnel” and how it works. Perhaps there’s one thing you probably don’t know yet…
With the changing customer behavior, you need to reimagine the marketing sales funnel.
Today, you can’t just rely on paid ads. You need to apply an inbound marketing strategy to the process of converting prospects into leads, and ultimately into paying consumers.
Ready to skyrocket the success of your business with powerful inbound marketing?
Let’s dive straight in to learn all about the inbound marketing sales funnel in 2021.
What’s Inbound Sales & Marketing?
Unlike outbound marketing that focuses more on closing the sale right away, inbound marketing revolves around attracting the client toward your business. It’s about forming connections with the customers.
Simply put, inbound marketing is a business methodology that is used to attract customers by creating valuable and compelling content.
The idea of inbound marketing is simple. Instead of forcing a customer to buy from a business, inbound marketing sales funnel strategies rely more upon giving potential clients a reason to buy from that business.
Now, you might be wondering if pulling this off is super complicated. Not really! Sit back and relax, and take a deep breath because this is no rocket science.
Here’s how you can do it:
- Evaluate a client’s online behavior during the awareness and consideration phases of their buying journey.
- Cleverly use this info to create a supportive, tailored marketing and sales approach for every user.
- Finally, the extra time and effort you invest into educating your prospects will increase your likelihood of converting them into loyal customers (and improving your income stream!).
Benefits of Using Inbound Marketing & Sales
The inbound marketing and sales strategy is the most beneficial and fruitful for your business in the long run. Here’s how:
1. Less Expensive
Let’s be honest. Paid advertisements can get super expensive, especially if you are in a competitive niche. On the other hand, inbound marketing can help your business save money and also experience a higher ROI (Return on Investment) for the business.
2. More Trust & Credibility
Outbound marketing makes a business find its customers whereas inbound marketing makes the customers find you. When customers find you organically, you appear more trustworthy because you are not forcing yourself upon the customers by saying ‘BUY THIS NOW’.
3. More Traffic & Leads
Do you know, 9 out of 10 buyers believe online content has a major influence on their purchasing decisions? With a perfect inbound marketing approach, you can drag the right type of audience toward you. You can attract leads who are more likely to be interested in your brand or business.
4. More Visibility & Brand Awareness
If your content has value in it, your prospects are very likely to find you quickly. They are also likely to share your content with others which increases the awareness of your business as well as visibility.
When digital media is utilized to its maximum capacity, even the smallest and the most underrated businesses gain recognition overnight by producing and posting valuable content.
Want a complete roadmap for successful inbound marketing strategies? Reserve a seat and learn all the secrets from the top 1% ClickBank vendor.
8 Efficient Tactics to Build Inbound Marketing Sales Funnel
Here are some commonly used tools and strategies that you can use to create a high-converting inbound marketing sales funnel.
Blogging is one of the most effective means of promoting your venture and communicating with your potential customers. Articles and blogs are mostly written to target the pain point of the prospective users. The purpose is to attract leads and help boost organic traffic to your business website.
As the reader relates with the information shared in the blog, they will be more intrigued to discover the website and possibly fall one step down the inbound marketing sale funnel.
But that’s not all. Marketing professionals and businesses that leverage blogging have 13 times higher odds of getting a better ROI!
You may be creating great content but unfortunately, not everyone is a reader. Most people don’t have the time to read long articles and you can’t change it. To tackle it, you can turn your blogs into visually pleasing Infographics and intrigue them.
Here’s a fun fact: Content with infographics is consumed 30 times more compared to completely text-based content.
3. Video Content
Video content is deemed as the most engaging type of content to attract leads. By the end of 2021, more than 80% of the traffic will be generated through publishing video content.
Around 49% of marketing professionals believe that video helps them engage their target users. Video content can spark the interests of prospects, further giving them the motivation and the drive to test out the products themselves.
But make sure to keep your videos short and to the point, as many people might not watch videos longer than 2 minutes.
The written content is not just limited to writing articles and blogs. There is a lot more to the story than what it seems like.
eBooks are often underestimated for the value they can bring to your inbound marketing strategy. They serve as a source of insightful and actionable information for the leads.
Often, marketers offer ebooks for free in exchange for the contact information of the lead. Around 50% of marketers believe ebooks are the most effective kinds of content used for content marketing purposes.
An ebook can range from 20 to 200 pages depending on the topic. As long as it is interesting, the reader will stay intrigued.
Podcasts are never going out of fashion. You can relate to your leads or customers through your podcast by adding a personal touch to your brand. Just take out few hours once a week for recording the podcast and editing it, and you’re done with another high-performing tactic.
You don’t need much equipment or labor to record podcasts; just a few good microphones, a laptop, and a few friends to feature in your podcast.
Even though people love attending workshops and seminars, not everyone can travel around for them. That is why webinars are getting more popular day by day.
Webinars are interactive and attendees are more interested in them because of the real-time presence of a speaker.
7. Social Media Platforms
Social media is one of the powerful marketing tools right now and it can be utilized for free if you know your ways. You can leverage the power of social media by sharing your blogs and ebooks as well as podcasts and videos there.
There are multiple social media channels such as Facebook, Twitter, LinkedIn, Instagram, and TikTok as well (if your product/service appeals to the demographic).
With a little investment, you can target high potential leads on social networks, turning them into sales and marketing your products/services again and again to them until they’re tempted.
8. Search Engine Optimization
Even if you’ve successfully written blogs and articles, and created powerful video content, are they of any value if nobody can find them online? That’s where you need search engine optimization (SEO). It helps your content to be found organically by the customers.
Every successful inbound marketing and sales strategy comes from a strong search engine optimization base. By doing quality SEO, you can incorporate the keywords and phrases that are mostly searched by your potential customers. This way when these prospects search their query on search engines, you are more likely to be discovered organically by the clients.
SEO includes all the actions you should implement to make your content more visible on the search engine results pages. Preferably, your content should appear on the first page to drive huge traffic.
In a nutshell, SEO is a significant slice of the inbound pie as customers don’t look at the websites they don’t know exist.
Wrapping It Up
There you have it. 8 inbound marketing and sales strategies to make your life easier (and drive free traffic in 2021). With these tactics, you can easily drag the potential audience toward your business organically.
The best part? Unlike the other conventional marketing methods, these strategies won’t eat up much of your marketing budget while bringing massive conversions for you.
Inbound marketing isn’t an easy feat, neither are we calling it so. But once you implement these strategies, you’ll feel motivated to be on the top of your audience’s search box.
To learn more about generating an additional income stream for your business, check out this webinar hosted by John Thornhill, the top 1% ClickBank Platinum Vendor & Affiliate.